Case Study

Beth Israel Medical Center

Beth Israel Medical Center LaunchSite

The Goal
To drive consumer inquiries as well as professional referrals to an emerging Service Line and increase Beth Israel's national brand exposure through the Nation's first internet broadcast of a Laparoscopic Gastric Bypass surgery.

The Solution
O.R. Live "Plus". slp3D developed and distributed a live event that featured CME for medical professionals and news-magazine style content for consumers.

The Results
This broadcast from Beth Israel Medical Center generated a total audience of 2,337 for the live event and the archive generated an audience of 3,012 in the subsequent month. The Institution received a total of 117 referral inquiries and booked 5 cases on live event day. Additionally, the event attracted coverage in consumer and professional online publications and was distributed through dozens of health-focused websites.