Case Study

Biomet, Inc. - Min Total Knee Replacement Arthroplasty

Tift Regional Medical Center LaunchSite

The Goal
Increase sales of surgical instruments in the domestic market for this medical device manufacturer.

The Solution
OR-Live Plus platform involving a live Internet webcast with interactive viewer actions targeted to orthopaedic surgeons in the United States.

The Results
BioMet recorded a 21% increase in device sales the first month following the webcast and a 23% increase for the second month.