Case Study

Brigham and Women's Hospital - Total Mesorectal Excision (TME)

Brigham and Women's Hospital LaunchSite

The Goal
To generate an increase in surgical volume by introducing physicians and other allied healthcare professionals to new surgical procedures and techniques. Additionally, the program was intended to inform patients about improved treatment options while promoting the Institution's brand.

The Solution
O.R. Live "Plus". slp3D developed and distributed a live internet event that featured CME for medical professionals and news-magazine style content for consumers. It also included click-through opportunities for physicians and consumers seeking referrals.

The Results
The 60-minute live broadcast generated a total audience of 4,158. There were 132 referral inquiries from viewers using the "click-through" option. Additionally, there were 195 requests for more information and another 45 viewers who registered for CME. There was comprehensive online and offline media coverage including pick up on the websites of every NBC television affiliate in the Nation.

Read the Article from The Boston Globe
"We got a massive number of phone calls the day of the surgery," Crowley, Dahl's secretary, said. "It was unbelievable." Dahl, who's normally booked six weeks in advance, is now booked until the end of September. (7/16/03)