Case Study

Cleveland Clinic - Cole Eye Institute

Cleveland Clinic LaunchSite

The Goal
To showcase The Cleveland Clinic Cole Eye Institute and expand the reach of their Annual Retinal Symposium to a targeted audience of professionals. The primary goal was to generate physician referrals to this key service line. The secondary goal was to extend international brand awareness.

The Solution
O.R. Live "Plus". slp3D developed and distributed a live surgical broadcast that featured interactivity and click-through opportunities for physicians seeking referrals. The program also included CME for healthcare professionals.

The Results
The broadcast from The Cleveland Clinic Cole Eye Institute was presented live to an audience of 3,071 internet viewers and to the participants of Institution's "4th Retina Summit". The live broadcast was one of many courses that made up the two day "Summit" attended by ophthalmologists from around the World. The event generated 47 referral inquiries on event day.