Case Study

Ethicon Endo-Surgery - Hernia Surgery

Ethicon Endo-Surgery LaunchSite

The Goal
To introduce a new product and surgical technique to a clinical audience and to motivate physicians to seek training.

The Solution
O.R. Live "Plus". slp3D developed and distributed a live event that allowed the audience real-time interactivity with the surgeons and "click-through" opportunities enabling participants to request more information on product training, clinical studies, as well as sales follow-up.

The Results
The broadcast was targeted exclusively at physicians. It was distributed through a range of professional websites and included email event invitations to targeted specialists. The live event generated a total of 352 registrants who offered up their complete demographic profiles.